Our bottles got brighter, but everything you love about CARE is still the same. The trusted, vegan and cruelty-free formulas that deliver real results are here to stay, now with a little extra personality.

CARE brings nourishing botanicals, lush hydration and results you can see and feel. And CARE isn’t just a name, it’s a promise. We care about what goes into every formula, so you can enjoy salon-quality haircare that’s luxurious, effective and affordable.