In celebration of the new era of NAK Signature, we produced a dynamic three-day photoshoot that captures the essence of this iconic Australian haircare brand.
Australian made and owned, NAK Hair has been delivering trusted, salon-quality haircare for over 22 years. The Signature collection represents the heart of the brand; a core portfolio crafted by four industry veterans, bringing together over 100 years of collective experience. It is salon-grade haircare designed for real life, built with purpose, innovation and integrity.
Honouring Our Roots, Embracing the Future
To honour the heritage and future vision of NAK Signature, the shoot spanned three distinct and evocative Australian locations: the urban vibrance of Brisbane's cityscape, the sun-soaked serenity of the Gold Coast, and the laid-back glow of Currumbin at dusk. These natural backdrops reflect the spirit of the brand - proudly born in Australia but made for the diverse, beautiful lives of women globally.
The Creative Direction
The vision behind this shoot was simple: showcase the professional performance and joyful personality of NAK Signature in a way that feels distinctly modern and uniquely NAK.
We centred our creative around five key visual themes: Professional, Beach Day, Beach Dusk, Cityscape and Product Features - to ensure a dynamic flow of content that stays fresh and engaging. Each scene was crafted to bring our brand pillars to life: we stand by every strand, we’re hair professionals, we embrace hair’s future and, we’re true to our roots.
Bright colours, natural movement, and big smiles helped communicate the energy of the brand. With a focus on behind-the-scenes styling, real product usage, and styled-but-approachable beauty, we captured the NAK Signature mood: authentic, uplifting and always confident.
The Look Behind the Lens
With styling by Sarah Birchley and Max Bennett, photography by Libby Willis, and videography by Millie Mackay, this shoot was about showcasing hair in its element - glossy, healthy, touchable and full of life.
A key point of difference in this campaign was bringing the professional front and centre. Our artistic team were captured using NAK Signature on set to create Signature looks, showing real results in action. From backstage prep to transformation shots, it was a visual reminder that NAK Signature is built by professionals, for professionals - and for everyone who loves great hair.
We embraced playful moments too - like product stations on the beach or styling mid-shot - a fun way to break the fourth wall and highlight that yes, this is a campaign shoot, and we are proud of it.
The Styling Line-Up
Our artists relied on a suite of high-performance NAK Signature products to prep, style and finish each look:
- Shine Mist for a luminous glossy finish
- Nourish Hair Oil to smooth and hydrate dry ends
- Volume Foam for hair lift and bounce
- Blowout Smooth Mist to protect against heat and humidity
- Styling Polish to tame flyaways and add soft hold
- Fixation Finishing Spray for a long-lasting finish
- Curls Creme to define natural texture
- Luxe Finishing Creme for sleek, frizz-free results
- Root Lift Mist to build volume at the base
- Ultimate Potion to hydrate, prep and protect in one
- Sea Salt Mist for effortless, undone texture with a touch of beachy grit.
Each product contributed to a different mood, style and moment throughout the campaign, proof of the versatility and performance behind every bottle.
Together, these moments created a visual narrative that is grounded in authenticity and elevated in style - a tribute to a brand that continues to define modern Australian haircare.
Special Thanks
It wasn’t just the models who got the NAK Signature treatment. Our crew came prepared for long days under the sun and sea breeze, armed with a few Signature must-haves to keep themselves camera-ready. Dry Clean Shampoo was the unofficial hero of the shoot - a lifesaver for salty roots and beach hair that had been up since 5am. Replends Leave-In Moisturiser helped smooth the edges and tame those humidity-fuelled flyaways, while a quick spritz of Hydrate Detangle Mist kept everyone looking fresh (and feeling a little more human) between takes. Because behind every great shoot is a glam team who knows the power of a good hair product.
Creative Team
Libby Willis, Millie Mackay, Paul Castle, Shannon JJ Williams, Penny Antuar, Gemma Elaine, Mick Antuar, Sarah Birchley, Max Bennett.
Talent
Ella, Chloe, Mia, Josiah, Luisa, Cameron, Marina, Tomi, Rehanna, Nauvoo
NAK Hair Creative
This campaign is a celebration of our team, our community and the joy of great hair.
