This month, we hosted our very first NAK Signature Soirée in Sydney. An unforgettable evening to mark the glow-up of NAK Hair Signature and officially usher in our new era. 

From a heartfelt speech by our CMO, Hannah Cash, to live sketch artists capturing the moment, to expert styling insights from our Education Manager, Raymond Rozema the Signature Soirée was more than a party, it was a powerful reflection of where we’re headed. With elevated formulas, a bold new look, and the same salon-backed performance our community trusts, we celebrated what’s next for NAK Signature with the people who shape it every day. 

A Community Celebration (With Really Good Hair) 

The Signature Soirée welcomed stylists, creators and friends of the brand to heritage of the brand and welcome the glow up. The vibe? Think elevated celebration meets creative energy, a perfect blend of nostalgia, future vision and seriously great hair. 

The room buzzed with pride, warmth and a few happy tears as we looked back at two decades of salon trusted styling and what’s next for the NAK Signature era. 

Highlights from the Soirée 

The evening included a live sketch artist who created custom illustrations for guests of their Signature Style (a huge hit), as well as styling tips from our Education Manager on everything from hydration to holding power. 

Our CMO, Hannah Cash took to the floor to thank our community and introduce our new era. Her message? We’ve come so far, and yet we’re just getting started. 

And of course, our latest NAK Signature collection was front and centre, setting the tone for a bold new era in haircare. 

Why We Host Nights Like This 

The Signature Soirée reminded us what makes NAK different. We don’t just create high-performance haircare we create a sense of community. 

We’ve always believed in transparency, quality, and empowering both stylists and customers with the education they need to make confident hair choices. Nights like this reinforce our why: to help you create your signature style. It’s about showing up in a way that feels true to you.