After two decades of delivering salon worthy results across Australia, we thought it was time for a little... zhuzh. One that elevates everything you already love about our brand, with supercharged formulas, modernised packaging and simplified routines. Not because we had to. But because you asked and we listened.
According to our Chief Marketing Officer, Hannah Cash “This rebrand is a love letter to our community. You told us what you needed more clarity, more simplicity, more hair elevated experience. We’ve delivered, without losing the essence of what makes NAK Hair Signature so special.”
Same Signature, New Supercharged Formula
At the core of the new NAK Hair Signature Collection is the same salon-quality performance trusted by professionals now elevated with even more advanced, hair-loving ingredients. Same vegan complex formulas you love, now boosted with even more hair-loving goodness.
What’s new?
- Signature Peptides for strength and shine
- Ectoin Barrier Booster for extra resilience
The results? Salon-trusted, now supercharged.
Our upgraded formulas have been developed to deliver even greater results, while staying true to the original blends our customers know and trust.
It’s the same NAK Hair, now supercharged.
A Contemporary New Look
You’ll want to display it. You’ll need to Instagram it. Our new packaging is bold, sophisticated and thoughtfully redesigned to stand out on your shelves and in your routine.
Beyond aesthetics, our packaging choices align with sustainability values.
We’ve partnered with One Tree Planted, allowing every NAK Hair product to contribute to global reforestation efforts. Style your hair. Support the planet.
Daily Heroes = Your Signature Routine Made Easy
We get it, haircare can be confusing. That’s why we simplified things with clearly defined categories and introduced Daily Heroes, your go-to guide to everyday essentials. No more guesswork. No more “what even is this for?” vibes, just:
- Easy to navigate categories
- Daily Hero products you’ll use on repeat
Haircare shouldn’t be complicated, and now, it isn’t.
Daily Heroes are your everyday hair essentials, simplified.
Why the Change?
Let’s call it what it is, an evolution. We’ve grown, just like you. And this new chapter reflects everything we’ve learned along the way along with our unwavering commitment to innovation.
We kept
- The same Australian roots
- The same salon-quality formulas
- The same love for your locks
But we’ve dialled it up with
- Elevated ingredients
- Sleeker packaging
- A simplified routine
- A renewed focus on sustainability
Still True to Our Roots
NAK Hair may have a fresh face, but we’re still us. Same Australian spirit. Same professional performance. Same trusted results. This rebrand is more than a makeover, it’s a reflection of who we are today: confident, conscious, and totally committed to your hair.
Welcome to the new era NAK Hair Signature Collection.
