New CARE Range Rebrand: Same Salon-Quality, More Personality

Sometimes the best transformations happen when you keep what works and simply let your personality shine through. That's exactly what we've done with our beloved CARE range, and we couldn't be more excited to share the results with you.

Same Quality, Brand New Energy

While our bottles got a serious dose of vibrancy, everything you love about CARE remains unchanged. The same trusted quality, vegan and cruelty-free formulas that have been delivering results in your shower are still there, we’ve just added more personality.

Why the Change? It's All About Joy

When you're reaching for your shampoo in the morning, why shouldn't it make you smile? We believe your bathroom shelf should be a place of joy, not just function and that's exactly what our vibrant new packaging delivers. Notice how the CARE label wraps around each bottle like a warm hug? That's intentional. We wanted every interaction with our products to feel embracing and uplifting.

Quality Meets Personality

CARE brings the salon experience straight to your shower with nourishing botanicals, lush hydration and results you can actually see and feel. But CARE isn't just a name, it's our promise to you. We care about what goes into our formulas, we care about delivering haircare that feels luxurious, works hard, and looks stunning on your bathroom shelf.

Our refreshed range includes your everyday haircare essentials

CARE Balance Shampoo & Conditioner – Perfect for balancing oily scalps and lifting fine hair
CARE Colour Shampoo & Conditioner – Nourishes and refreshes coloured hair
CARE Blonde Shampoo & Conditioner – Tones and hydrates blonde hair
CARE Daily Detangle Leave in Moisturiser – Conditions and detangles all hair types

Same Promise, Brighter Future

At the heart of it all, CARE remains what it's always been, simple and effective haircare that's accessible to everyone. We've purely given it the personality it deserves – one that's as vibrant and dynamic as the people who use it. Your hair routine should be something that brings you joy, and that's exactly what we've created.

Welcome to the new CARE. Same trusted formulas, same incredible results, just a whole lot more personality. Your hair, and your bathroom shelf will thank you.