Glossy, healthy-looking hair starts long before the final styling step. The routines getting attention right now are focused on hydration, repair and lightweight styling that actually works for real life. Think softer strands, smoother blowouts and healthier hair that still feels effortless.
Lately, you might have seen your favourite creators reaching for the same NAK icons on repeat. The routine combines hydration, repair, conditioning and styling support to help achieve smoother, shinier and more manageable hair from wash day through to the week ahead.
So, what’s in the routine everyone’s raving about? Here are a few of the products we've been seeing on our feed.
Hydrate Shampoo & Condition
If you’ve spent any time on TikTok lately, chances are you’ve seen Grace Meredith (@_gracemeredith_) on your feed. Known for her effortless beauty content, fashion moments and relatable lifestyle videos, Grace is all about routines that fit into real life while still delivering that polished finish.
For Grace, hydration is non-negotiable, especially after long weeks of styling, content shoots and everyday wear. Her go-to? The Hydrate Shampoo and Condition.
"I'm loving their Hydrate Shampoo & Conditioner. It's great for dehydrated hair, which is definitely mine by the end of the week."
Designed to replenish moisture while gently cleansing, the Hydrate Shampoo and Conditioner helps leave hair softer, smoother and easier to manage without weighing it down.
K.REVIVE Peptide Leave-In Power Mask
Tatenda Luna (@tatendaluna) is known for her beauty content, sleek styling moments and healthy hair transformations, making her the perfect match for a treatment-focused routine.
When it comes to maintaining glossy, healthy-looking hair through regular heat styling, Tatenda has been reaching for the K.REVIVE Peptide Leave-In Power Mask as part of her routine.
“This treatment is actually phenomenal and has become a staple in my press routine. I get the best sleek, glossy press and me and my hair absolutely love it.”
K.REVIVE is designed to help strengthen and repair damaged hair while improving softness, manageability and shine, making it the perfect weekly reset for overworked strands.
Replends Crème Leave In Moisturiser
From fashion content to effortless beauty looks, Ava Francis (@ava.franciss) has become known for her signature glossy blowouts and healthy-looking hair moments.
One product that’s earned a permanent spot on her shelf is the iconic Replends Crème Leave In Moisturiser. A salon favourite loved for its ability to instantly soften and smooth the hair.
“I mean it when I say this. My hair felt so amazing after this. First impressions, my hair feels so healthy and the blow out held way better than it normally does.”
Replends Crème Leave In Moisturiser helps hydrate, detangle and improve manageability while leaving hair feeling softer, smoother and easier to style.
Blowout Smooth Mist
From reality TV to beauty and lifestyle content, Evelyn Ellis (@evelyn.ellis) is no stranger to a polished hair moment. Her signature style always leans glossy, smooth and effortlessly put together, making Blowout Smooth Mist an easy, effortless step in hair prep.
“This one is my favourite. It protects your hair from heat damage, leaves it so silky, locks in moisture and just gets rid of that frizziness.”
Ruby Tuesday Matthews (@rubytuesdaymatthews) has built a loyal audience around beauty, lifestyle and effortless everyday routines, and her hair always reflects that relaxed Australian approach to styling.
For Ruby, Blowout Smooth Mist has become the finishing step that helps tie everything together.
“This is the styling hero. It protects from heat, controls humidity, adds shine and helps hold shape, so it actually looks like a proper blowout, even though I actually have no idea how.”
Lightweight and easy to layer into any styling routine, Blowout Smooth Mist helps protect against humidity and heat while leaving hair smoother, shinier and more manageable.
Why This Routine Works Together
From hydration and repair to effortless styling and glossy finishes, these are the products creators keep reaching for to achieve healthier-looking hair that still feels effortless.
